Award-winning designer

With a 14-year design career, I am an expert in leading the design of impactful, user-centred digital experiences

Most recently, I was Principal UX Designer at Tearfund, supporting people living in extreme poverty. I’m now preparing for a long-term move into the public sector, eager to help make public services simpler and better for everyone.

Featured projects

  • Three mobile phone screens displaying different steps of Tearfund's donation form, illustrating the user interface and process for making a donation.

    Form design: User testing and iterating to increase donations by over 20%

    I led UX efforts to optimise Tearfund's donation journey, including an accessible, user-friendly forms redesign and an in-depth A/B testing program with Conversion.com.

    Read in-depth case study
  • The donation page on Tearfund's website displayed on a laptop, with text overlay highlighting project achievements: improved conversion, engagement, accessibility, usability, and efficiency (reducing design time by 50%).

    Designing an efficient, scalable design system and 2 large charity websites

    I created a design system from the ground up and led a successful redesign of Tearfund’s websites, improving accessibility, engagement, conversion, and efficiency.

    Read in-depth case study
  • 'Resources by theme' section on the Tearfund Learn homepage, displayed on a desktop computer screen. This section offers links to various themed resources, each illustrated with friendly, colourful graphics.

    Designing a free resource platform for development workers worldwide

    I designed Tearfund Learn, an online platform offering thousands of free resources, in multiple languages - helping people all over the world in their work to end extreme poverty.

    Coming soon
  • A series of designs from an article on virtual reality featured in Stuff's interactive magazine app for iPad, capturing the exciting and interactive nature of the content.

    Creating the Stuff app, an engaging and best-selling digital magazine on iOS

    As one half of the design team, I delivered a cutting-edge interactive version of Stuff's monthly magazine that quickly became one of the top downloads on iOS.

    Read this case study

“Will considers user needs with a great mix of experience, creativity, user research and being data driven. He’s kind, considerate and fun to work with. And almost certainly will have thought of things others haven't.”

– Kevin Etchells, Lead Front-end Developer and Accessibility Expert, i.AI