Portfolio /

  • Three mobile phone screens displaying different steps of Tearfund's donation form, illustrating the user interface and process for making a donation.

    Form design: User testing and iterating to increase donations by over 20%

    I led UX efforts to optimise Tearfund's donation journey, including an accessible, user-friendly forms redesign and an in-depth A/B testing program with Conversion.com.

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  • The donation page on Tearfund's website displayed on a laptop, with text overlay highlighting project achievements: improved conversion, engagement, accessibility, usability, and efficiency (reducing design time by 50%).

    Designing an efficient, scalable design system and 2 large charity websites

    I created a design system from the ground up and led a successful redesign of Tearfund’s websites, improving accessibility, engagement, conversion, and efficiency.

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  • 'Resources by theme' section on the Tearfund Learn homepage, displayed on a desktop computer screen. This section offers links to various themed resources, each illustrated with friendly, colourful graphics.

    Designing a free resource platform for development workers worldwide

    I designed Tearfund Learn, an online platform offering thousands of free resources, in multiple languages - helping people all over the world in their work to end extreme poverty.

    Coming soon
  • A laptop displaying a promotional illustration for The Big Quiz Night, featuring various small figures such as a spaceman, pirate, and tennis players.

    Raising over £1,000,000 to fight extreme poverty with The Big Quiz Night

    I designed Tearfund’s most successful and long-running fundraising product, uniting tens of thousands of people across the UK for an evening of fun in support of a great cause.

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  • Screens from the Intel Innovators campaign displayed on a laptop, tablet, and iPad, showcasing the campaign's design across different devices.

    Leading design on a multi-award winning campaign for Stuff magazine and Intel

    By combining my expertise in editorial design with an in-depth understanding of the target audience, I was able to craft a campaign for Intel that delivered results.

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  • A series of designs from an article on virtual reality featured in Stuff's interactive magazine app for iPad, capturing the exciting and interactive nature of the content.

    Creating the Stuff app, an engaging and best-selling digital magazine on iOS

    As one half of the design team, I delivered a cutting-edge interactive version of Stuff's monthly magazine that quickly became one of the top downloads on iOS.

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Editorial design (archive)

  • A full-page spread from Stuff magazine featuring an article on computer games, with a cowboy from Red Dead Redemption occupying half of the layout.

    Engaging tech fans with the world's best-selling gadget magazine

    Working on Stuff's print magazine gave me a wealth of experience in visual and content design - crafting exceptional designs and art directing talented creatives.

    See my Stuff print work
  • A full-page spread from the London 2012 Olympics daily programs, featuring the USA basketball team.

    Working on the award-winning programmes for the London Olympics

    At Haymarket Media Group, I had the unique opportunity to work on the official programmes for the London Olympics, which won Customer Magazine of the Year.

    See my Olympics work
  • A full-page spread from Autosport magazine, featuring an article on the evolution of the Ferrari F1 car.

    Delivering high-quality content at pace on a weekly F1 magazine

    As a designer on Autosport, a weekly Formula 1 magazine, I learned how to create polished, impactful designs within a fast-paced, high-pressure environment.

    See my Autosport work

“I was impressed with Will’s deep commitment to understanding user needs, through user testing and gathering data insights.”

Isaac Lemon / Design Lead, Rareloop