Employment history /

Career break & professional development
June 2024 – Present

After 6 years leading UX and UI design (equivalent to interaction design) at Tearfund, my role was affected by restructuring. Since then, I’ve proactively prepared for a civil service role by learning the GDS Service Standard and GOV.UK Prototyping Kit. I’ve also earned certifications with distinction from the Interaction Design Foundation in accessibility, service design and artificial intelligence for designers.

Principal UX Designer, Tearfund
Equivalent to Lead Interaction Designer
Mar 2022 – May 31st 2024

• Led user-centred design for 6 years, oversaw an expansion of the UX/UI team and line-managed and mentored 2 designers.

• Delivered effective, user-led designs in agile 2-week sprints.

• Redesigned 2 large-scale websites, improving conversion, engagement, usability, SEO, and performance - and achieving WCAG 2.1 AA compliance, validated by Hassell Inclusion.

• Built an efficient and scalable component-based design system, reducing design capacity required by over 50% and completely eliminating costly outsourcing of development.

• Designed an online portal for development workers, providing eLearning courses and thousands of resources in over 20 languages.

• Led user testing and conducted end-to-end usability testing.

• Championed A/B testing in collaboration with Conversion.com: several tests increased revenue per user by over 20%.

UX Designer, Tearfund
Equivalent to Senior Interaction Designer
Jan 2018 – Mar 2022

• Introduced user-centred design capability to the organisation.

• Led the development of Tearfund’s digital design principles.

• Launched an in-memory giving product during the pandemic, resulting in a 28% increase in the number of donations and a 72% year-on-year increase in in memory income.

• Created World of Difference, an engagement-focused retention product that increased average time on page by 277%.

• Facilitated UX training and workshops (internal and external).

Senior Designer, Tearfund
Equivalent to Senior Interaction Designer
Nov 2017 – Jan 2018

• Led the end-to-end design of several successful new fundraising products, including Run to Beat Poverty and The Big Quiz Night, now Tearfund’s longest-running fundraising product, which has engaged tens of thousands of participants and raised over £1,000,000.

Senior Designer, Stuff
Equivalent to Senior Interaction Designer
2014 – 2017

• Led design on a multi-channel brand partnership with Intel which won Best Brand Partnership at the Digiday Awards and Commercial Partnership of the Year at the PPA Digital Awards.

• Prototyped a popular new section of Stuff’s website, resulting in a 60% year-on-year increase in traffic.

• Managed external suppliers and mentored a junior designer.

Digital Designer, Stuff iPad App
Equivalent to Interaction Designer
2012 – 2014

• Co-designed a best-selling iOS app, as a team of 2 designers; quickly mastering new software and dynamic interactions, including 360° images, video content and animation.

• Shortlisted for Digital Edition of the Year in the PPA Awards.

• After the initial iOS success, expanded the app to Android.

• Awarded Colleague of the Year in 2013.

Freelance Designer, Olympics
Jul 2012

• Contributed to the daily programmes of the London Olympics, which won Customer Magazine of the Year in the PPA Awards.

Designer, Autosport
2010 – 2012

• Designed the weekly print magazine, one-off bookazines, packaging, event signage and promotion, and digital ads.

• Worked in a fast-paced environment to very tight deadlines.