Employment history /

Founder, wildlife photography business

(transitioning to a public sector career)

June 2024 – Present

• After 6 years leading interaction design (UX and UI) in a large organisation, my role was impacted by restructuring.

• While looking for my next role, I’ve dedicated time to developing an online business selling my fine art wildlife photography prints – applying service design methodologies and integrating AI tools into my design workflow.

• Completed significant professional development, earning distinction certifications from the Interaction Design Foundation in service design, AI, and accessibility.

• Prepared for a long-term career in public service, proactively learning the GDS Service Standard and GOV.UK Prototyping Kit.

Principal UX Designer, Tearfund
(equivalent to Lead Interaction Designer)

Mar 2022 – May 31st 2024

• Led user-centred design, overseeing the end-to-end design of digital products and services for an international development charity with an annual income of £85 million, operating in over 50 countries to end extreme poverty and injustice.

• Expanded the UX/UI team, managed and mentored 2 designers.

• Built an efficient and scalable component-based design system, reducing the design capacity required by over 50% and eliminating the need for costly outsourcing of development.

• Designed 2 large-scale websites based on extensive research, improving usability, conversion, and accessibility – achieving WCAG 2.1 AA compliance, validated by Hassell Inclusion.

• Championed A/B testing in collaboration with Conversion.com: several tests increased revenue per user by over 20%.

• Delivered effective, user-led designs in agile 2-week sprints.

• Led end-to-end testing and facilitated training and workshops.

UX Designer, Tearfund
(equivalent to Senior Interaction Designer)

Jan 2018 – Mar 2022

• Introduced user-centred design capability to the organisation.

• Led the development of Tearfund’s digital design principles.

• Facilitated UX training and workshops (internal and external).

• Designed an online portal for development workers, providing eLearning courses and resources in over 20 languages.

• Launched an in-memory giving service during the pandemic which increased in-memory income by 72% year-on-year.

• Created World of Difference, an engagement-focused retention product that increased average time on page by 277%.

Senior Designer, Tearfund
(equivalent to Senior Interaction Designer)

Nov 2017 – Jan 2018

• Led the end-to-end design of several successful new fundraising products, including Run to Beat Poverty and The Big Quiz Night, now Tearfund’s longest-running fundraising product, which has engaged tens of thousands of participants and raised over £1,000,000.

Senior Designer, Stuff
(equivalent to Senior Interaction Designer)

Oct 2015 – Jul 2017

• Led design on a multi-channel brand partnership with Intel which won Best Brand Partnership at the Digiday Awards and Commercial Partnership of the Year at the PPA Digital Awards.

• Prototyped a popular new section of Stuff’s website, resulting in a 60% year-on-year increase in traffic.

• Managed external suppliers and mentored a junior designer.

Digital Designer, Stuff iPad App
(equivalent to Interaction Designer)

Apr 2012 – Oct 2015

• Co-designed a best-selling iOS app, as a team of 2 designers; quickly mastering new software and dynamic interactions, including 360° images, video content and animation.

• Shortlisted for Digital Edition of the Year in the PPA Awards.

• After the initial iOS success, expanded the app to Android.

• Awarded Colleague of the Year in 2013.

Freelance Designer, Olympics

Jul 2012

• Contributed to the daily programmes of the London Olympics, which won Customer Magazine of the Year in the PPA Awards.

Designer, Autosport

Oct 2010 – Apr 2012

• Designed the weekly print magazine, one-off bookazines, packaging, event signage and promotion, and digital ads.

• Worked in a fast-paced environment to very tight deadlines.